May 9th 2016

Mobility Focused – Patient Engagement to Improve Medication Adherence

The pharmaceutical industry is witnessing a heavy financial loss due to medication non-adherence.   The industry has found that on an average 38% of its net sales loss is directly due to non-adherence, and according to industry approximation, the pharmaceutical companies have to incur costs up to $30-bn, due to revenue loss.  This issue equates to nearly half of U.S. Government cash reserves.   Unfortunately, the direct results are in the form of poor health outcomes, untimely deaths and compromised quality of life.

The industry is facing numerous challenges as a result of non-adherence and non-compliance.  But to improve adherence, the pharmaceutical industry needs a multi-behavioral approach to reduce revenue losses and patient drop rates.   It is estimated that mobile patient monitoring will save the U.S. approximately $36-bn in health care costs by 2018.

Mobile applications aid to ease barriers like patient enrollment, patient education, physician-patient relationship, patient monitoring, patient involvement, and participatory decision making and outcome analytics etc.  The following best describes the mobile approach to achieve medication adherence and compliance:

  1. 1. Adherence to prescription without fail

Many times due to misplaced prescriptions and reports, patient tend to become non-adherent. With the advent of mobile applications – patient registration with their complete details regarding illness or the chronic conditions, prescriptions and test reports can be fetched anytime and has also eased the process.

  1. 2. Patients to stay on track with their medications with regular monitoring and reminders

Few interventions have been made specifically targeting high-risk patient population to improve Medication Adherence. Mobile apps provide a multifaceted patient-centered intervention like proper intake of the prescribed medicines and also remind for routine health check-ups. It also includes – features like calendar based alarms which can be set for ingestion of the dosage and also for the refill of consumed medicines.

  1. 3. Education encourages patient to contribute to better health outcomes

The lack of understanding about a disease and patient involvement is a severe problem for the pharmaceutical industry; due to which patient’s avoid their regular doses, thereby resulting in hospitalization and untimely deaths.  Mobile applications enhance a patient’s knowledge with reference materials available, which enforces the education about their health status and guides them toward creating a treatment care plan by specialized physicians.

  1. 4. Physician-Patient relationship influences patient engagement

Through mobile applications patients can stay connected to their respective doctors and are able to get required consultation(s) and treatment on time.  Physicians are also benefitted with long-term patient engagement which improves health outcomes and avoid untimely deaths.

In conclusion, mobile applications are playing a major role to improve medication adherence.  New technology is striving towards the total compliance of medication orders and acts as a benefactor for the pharmaceutical industry.  Mobile technology continues to reinforce the importance of medication adherence with a strong emphasis on education, the physician-patient relationship, and to avoid higher prescription costs.

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