Jun 22nd 2015

Mobile App: A Strategic Decision for Your Business Needs

With the amplitude of things happening on the digital landscape, it is quite obvious that mobile activity is poised to overtake desktop/laptop activity in no time. Apps have the ability to create a more personalized user experience without which your business is missing a key opportunity to make its content more accessible & hence missing out on a growing marketing platform.

Let’s have a look at few statistics:

• In the US, time spent with mobile apps now exceeds desktop web access (Source: MarketingCharts)

• There are 224 million monthly active app users in the US (Source: Search Engine Journal)

• During the last four years, the percentage of apps used 11 or more times increased to 39% in 2014 (Source: Localytics)

• 85% of people prefer native mobile apps to websites (Source: Search Engine Journal)

• In Q4 of 2014, apps were opened more than 10 times per month (higher than Q4 of 2013)

• In 2014, the percent of apps used only once shrunk to 20%, improving from 22% from last year (Source: Localytics)

• In 2014, 42% of all mobile sales generated by the leading 500 merchants came from mobile apps (Source: Internet Retailer)

• The amount of time people spend using apps has increased by 21% since last year (Source: Localytics)

• Global mobile app revenues are expected to grow to 76.52 billion US dollars in 2017 (Source: Statista)

When it comes to mobile, most businesses offer a mobile website, a mobile app, or both. It’s important to understand the difference between a website that’s optimized for mobile and a mobile app, so you can make an informed decision about which is the best option for increasing your company’s mobile presence.

So, before you begin the process of strategizing and creating one, there are a few points you should consider to determine whether it’s the right route to take.

(1)The Purpose

What will be its purpose and how will it add to your customer’s experience. Will it be an interface for users to place orders or share their experience or to find out more about your locations & products? All you need is a thoughtful approach toward adding some value to your customers through app.

(2)Responsive Website

Besides investing the money and time, though, consider whether the same task can be accomplished using a website. The choice of whether to use a mobile site or a mobile app depends on the needs of your particular business, and the amount of emphasis you want to place on mobile marketing.

(3)Secure & Organized Data

To make a successful app it is very important that your data is organized in an easy and accessible way. With that in your mind you will need to understand how your available data might populate your app.

(4)Affordability

Once you come up with your data you now need to look for a consultant to help you find the right kind of app. A designer and a developer can then be hired to create, maintain and update your app. It requires significant monetary commitment, although.

In order to stay competitive in today’s marketplace you need to figure out all these elements and then plan for it. The mobile consumers are on the move, and marketers will have to learn how and where their customers aggregate in this new digital landscape. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

The “App Flight” has already left. It’s not that you can’t wait for the next one, but if you do, it is going to delay your business to the point where you can’t take a big leap ahead of your competitors.

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