Mar 13th 2013
How mobile can be leveraged as an indispensable channel in the marketing mix by digital agencies.
Smartphone market is now bigger than the PC market; 101 million smartphones were sold in Q4, versus 92 million PCs – IDC. This disruptive shift substantiates the fact that mobile would now play a transformational role in the consumer communications landscape – how, when and where consumers connect to digital content. With worldwide Smartphone user base expected to touch 1 billion mark by 2014, advertisers and marketers need to optimize this powerful channel to drive brand preference and engagement.
Mobile lets brands show different ways for consumers to engage with products, and make them understand what differentiates their products from the rest of the market.
How mobile can be leveraged as an indispensable channel in the marketing mix:
- Mobile sites
- Brand games
- Product demos
- Specific mobile apps for products
- In-App advertising
How Diaspark can help?
Diaspark works in partnership with digital and interactive agencies to support the development of mobile strategies and solutions for their customers. Our versatile experience in mobile domain and deep understanding of the entire digital spectrum allows us to architect a solution where mobile creates synergies with other digital and offline marketing and branding programs. This partnership brings together creative marketing ideas of digital interactive agencies and our technology prowess over leading mobile technologies like iOS, Android, Blackberry, Titanium, HTML5, to perform as an integrated and power duo for their customers wanting to spearhead in the mobile arena.
Read more about our services for interactive agencies services –
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